Unmistakably Toyota is the panoramic brand guidelines for everything seen, heard and felt by the brand. Working as lead designer, I helped to shape the comprehensive Toyota Visual Identity System. From top to bottom, the system addresses brand architecture, informational hierarchy, color, typography, logos, photography and other critical elements to create a more effective brand expression that ensures every new communication resonates as Unmistakably Toyota.

Key contributions include logo development, typographic style guidelines, iconography and a brand color profile for video and photography.