Hydro Flask is a global leader in high-performance, insulated stainless steel flasks. In preparation for launching a global expansion, I led a team to evolve their brand with the aim to capture a broader audience.

The new look is elevated, technical, and fits comfortably within a range of retail categories: outdoor, active lifestyle, and beverage. The rebrand helped to elevate the company from a niche product to a ubiquitous and beloved brand, helping to earn the company $70 million in growth the following year.